Menu Contact us
  • En-Fr
Improve the user experience

Subway

Contextualised services, attractive campaigns – JCDecaux participates in improving the experience for metro users, who are increasing in number, while generating additional revenue for transit authorities.

Make it fun. Make it easyLink

ATTRACTIVENESS. Make it fun, make it easy.

JCDecaux helps make user pathways more varied, more surprising, even more event-driven. There is user information, connectivity solutions, and pop-up interactive campaigns on innovative formats. We increase the site's appeal and add a bit of fun to the commute, using the latest technology: beacons, Wi-Fi, interactive digital screens, augmented reality, and more. With our knowledge of user profiles and expectations, our benchmarking, and our capacity for ongoing innovation, we are creating solutions that are ever more relevant.

Viewing this video may result in cookies being placed by the vendor of the video platform to which you will be redirected.


Given the refusal of the deposit of cookies that you have expressed, in order to respect your choice, we have blocked the playback of this video.


If you want to continue and play the video, you must give us your consent by clicking on the button below.


You can learn more about YouTube and its data processing in its privacy policy.

I agree

REVENUE. Effective audience monetisation.

Faithful to its economic model, JCDecaux pays transit authorities a royalty on its advertising revenue. As experts in outdoor advertising, we perform our own audience research and use the best geo-marketing techniques. Thus, the impact of our campaigns is multiplied, enhancing our service offering to advertisers.

Our international study "Global Metro Stories" shows that commuters see advertising as an integral and beneficial addition to the metro environment and 95% of them look at it.

 Jérôme Lepage

Marketing and Business Development Director - Transport Division, JCDecaux
 
JCDecaux - Metro - Miniso - ShanghaiShanghai
JCDecaux - Madrid - Gucci - SubwayMadrid

AUDIENCE MEASUREMENT. To maximise impact.

Developed by JCDecaux’s global data division, Metro Audience Metrix (MAM) is based upon algorithms calculating the main components of audience measurement, in particular the number of unique passengers, reach, frequency of the advertising message and the total number of viewed impressions delivered. Its purpose is to offer consistent KPIs that help advertisers optimise their media plans and maximise their impact on target audiences in the metro environment.

The OOH industry is becoming more data-driven, with increasing recognition of data-led media strategies and planning. Metro Audience Metrix is transforming the OOH industry by providing advertisers with greater precision and flexibility in their media strategies. As the leader in metro advertising in China, the Ipsos validation of Metro Audience Metrix enhances our effectiveness, while supporting our ambitious digitisation plan notably in the Shanghai metro and Beijing Metro. It is a great achievement, demonstrating our expertise to develop high-performance, high-impact and measurable out-of-home advertising solutions in China.

 Grace Zhou

CEO Metro & Data of JCDecaux China

UPKEEP. In complete safety.

Efficiency, precision and speed are part of everything we do, everywhere we do it. Whether it be signage or the installation of a digital or event platform, JCDecaux is committed to performing layout, operation, servicing, and upkeep, scrupulously respecting safety procedures and instructions. And we perform it without disrupting passengers' routines or our partners' activity.
 

JCDecaux Chongqing Metro

Support. A trusted partner.

As an expert in outdoor advertising in cities around the world, with a history of working with transit authorities, JCDecaux supports each of its partners in realising its projects.

The renovation of the metro A stations, which is an integral part of the tender that ATAC has awarded, has a high strategic value that is part of the profound modernisation of the Capital's transport assets to which ATAC is dedicated. We are confident, moreover, that IGPDecaux, a company with considerable experience behind it, will be able to best interpret our needs by optimally performing the works that are the subject of its proposal. The transformation of the metro A stations will make them more welcoming and functional, being one of the qualifying points of the Jubilee plan. Our customers will be able to leverage benefits over a duration that goes beyond the Holy Year.

 Alberto Zorzan

General Director of ATA
JCDecaux - Rome - Subway - Emporio Armani

Now what can we do for you?

Discover more about

YOUR ENVIRONMENT

YOUR OBJECTIVES

OUR EXPERTISE