September 25, 2024
JCDecaux wins Kansai airports 10 year exclusive digital advertising concession
- Paris
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its Japanese subsidiary MCDecaux (JCDecaux: 85%; Mitsubishi Corporation: 15%) has won the digital advertising concession of Kansai Airports’ 10-year contract.
Kansai Airports Group consists of 16 companies, including Kansai Airports, which was established by a consortium with VINCI Airports and ORIX Corporation as its core members. Kansai Airports has operated Kansai International Airport (KIX) and Osaka International Airport (ITAMI) since April, 2016, and Kobe airport since September, 2017.
With this highly premium digital offer, MCDecaux will reach 100% of the 43.8 million passengers (+9% PAX growth in 2017) of both airports KIX & ITAMI.
This first airport contract in Japan covers the design, installation and maintenance of 74 displays, including a network of 85’’ digital LCD screens, 2 LED screens at 15m² each and 4 giant lightboxes at 60m² each.
This key contract enables MCDecaux to enter digital airport advertising in Japan. It will complement its existing Street Furniture offer in the 3rd largest advertising market in the world with an unrivalled presence of nearly 7,800 2m² advertising panels installed across 41 Japanese cities (including the 20 largest) and 160 shopping malls.
JCDecaux is number one worldwide in airport advertising with more than 215 airports. Over the past few months, the Group, who already had 11 airports under concession in the Asia-Pacific region – six of which are ranked among the top 10 airports in Asia – has substantially developed this region with seven additional airports: Sydney, Perth, Auckland, Christchurch and Queenstown Airports, following APN Outdoor acquisition, and now Osaka and Kansai Airports.
Hideo Ichida, Corporate Executive Vice President and Chief Commercial Officer (non aeronautical) of Kansai Airports, said: “We are delighted to have secured a deal with MCDecaux, the Japanese subsidiary of the number one outdoor advertising company worldwide, JCDecaux, and looking forward to seeing state-of-the-art digital ad screens installed throughout two of our airports – Kansai International Airport and Osaka International Airport. Hopefully, this deal will attract world-class clients we have not partnered with before, and the new ads will provide new and exciting experiences to airport guests.”
Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: “We are extremely proud to have been chosen by Kansai Airports as the exclusive digital advertising operator for both Kansai International Airport (KIX) and Osaka International Airport (ITAMI). This first airport contract in Japan, a key milestone for our Japan subsidiary, will complement JCDecaux’s airport offer in Asia. It demonstrates once again the experience and outstanding work of our local and international teams to secure the support of the world’s largest airports. It also strengthens our aviation hub, covering all the world’s major regions: Europe, North America, Asia-Pacific, the Middle East, Africa and Latin America. “Shaping a new journey” is Kansai Airports’ mission statement; JCDecaux will contribute to their vision with an innovative offer that will benefit passengers as well as advertisers and their brands.”
Kansai Airports Group consists of 16 companies, including Kansai Airports, which was established by a consortium with VINCI Airports and ORIX Corporation as its core members. Kansai Airports has operated Kansai International Airport (KIX) and Osaka International Airport (ITAMI) since April, 2016, and Kobe airport since September, 2017.
With this highly premium digital offer, MCDecaux will reach 100% of the 43.8 million passengers (+9% PAX growth in 2017) of both airports KIX & ITAMI.
This first airport contract in Japan covers the design, installation and maintenance of 74 displays, including a network of 85’’ digital LCD screens, 2 LED screens at 15m² each and 4 giant lightboxes at 60m² each.
This key contract enables MCDecaux to enter digital airport advertising in Japan. It will complement its existing Street Furniture offer in the 3rd largest advertising market in the world with an unrivalled presence of nearly 7,800 2m² advertising panels installed across 41 Japanese cities (including the 20 largest) and 160 shopping malls.
JCDecaux is number one worldwide in airport advertising with more than 215 airports. Over the past few months, the Group, who already had 11 airports under concession in the Asia-Pacific region – six of which are ranked among the top 10 airports in Asia – has substantially developed this region with seven additional airports: Sydney, Perth, Auckland, Christchurch and Queenstown Airports, following APN Outdoor acquisition, and now Osaka and Kansai Airports.
Hideo Ichida, Corporate Executive Vice President and Chief Commercial Officer (non aeronautical) of Kansai Airports, said: “We are delighted to have secured a deal with MCDecaux, the Japanese subsidiary of the number one outdoor advertising company worldwide, JCDecaux, and looking forward to seeing state-of-the-art digital ad screens installed throughout two of our airports – Kansai International Airport and Osaka International Airport. Hopefully, this deal will attract world-class clients we have not partnered with before, and the new ads will provide new and exciting experiences to airport guests.”
Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: “We are extremely proud to have been chosen by Kansai Airports as the exclusive digital advertising operator for both Kansai International Airport (KIX) and Osaka International Airport (ITAMI). This first airport contract in Japan, a key milestone for our Japan subsidiary, will complement JCDecaux’s airport offer in Asia. It demonstrates once again the experience and outstanding work of our local and international teams to secure the support of the world’s largest airports. It also strengthens our aviation hub, covering all the world’s major regions: Europe, North America, Asia-Pacific, the Middle East, Africa and Latin America. “Shaping a new journey” is Kansai Airports’ mission statement; JCDecaux will contribute to their vision with an innovative offer that will benefit passengers as well as advertisers and their brands.”
Key figures
- 2017 revenue: €3,493m*, H1 2018 revenue: €1,643m
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is part of the FTSE4Good index
- N°1 worldwide in street furniture (543,050 advertising panels)
- N°1 worldwide in transport advertising with more than 215 airports and 250 contracts in metros, buses, trains and tramways (356,320 advertising panels)
- N°1 in Europe for billboards (141,630 advertising panels)
- N°1 in outdoor advertising in Europe (672,220 advertising panels)
- N°1 in outdoor advertising in Asia-Pacific (216,290 advertising panels)
- N°1 in outdoor advertising in Latin America (77,190 advertising panels)
- N°1 in outdoor advertising in Africa (26,770 advertising panels)
- N°1 in outdoor advertising in the Middle-East (18,650 advertising panels)
- Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
- 1,074,113 advertising panels in more than 80 countries
- Present in 4,033 cities with more than 10,000 inhabitants
- 13,040 employees
* Restated from the retrospective application of IFRS 15, applicable from January 1st, 2018
