JCDecaux renews its advertising concession with Toulon Hyères Airport

JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that, following a competitive tender, JCDecaux Airport, its airport advertising subsidiary, has renewed its advertising concession with Toulon Hyères Airport for 10 years.

As part of this contract effective 1 January 2018, JCDecaux will digitise all of its advertising displays, declutter the airport halls and set up mobile charging points with an innovative design in the departure lounge. In addition, new high value-added ambient media solutions will be installed in the airport, offering advertisers more visibility and providing passengers a surprising and engaging experience.

With around 500,000 passengers a year, Toulon Hyères International Airport provides a gateway to Provence and the Côte d'Azur, and is ideally located near the Gulf of Saint-Tropez and the main seaside resorts, as well as serving the city of Toulon.

Isabelle Schlumberger, Executive Vice President for Sales, Marketing and Development of JCDecaux, said: “We are delighted that Toulon Hyères Airport has decided once again to turn to the expertise of JCDecaux Airport, the number one worldwide in airport advertising, for its advertising spaces. This contract underlines JCDecaux Airport’s ability to offer solutions tailored to the airport environment, an ideal location for innovative and interactive communication that offers a unique passenger experience and optimal visibility for advertisers and their brands. Backed by its experience in major airports in France and throughout the world, JCDecaux will ensure the success of this partnership.”