JCDecaux wins RET's large outdoor advertising contract for Rotterdam

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its Dutch company, JCDecaux Netherlands, has been awarded the 5 year exclusive contract for the entire portfolio of outdoor advertising assets owned by the Rotterdam Public transport company RET, one of the largest in the country.

This contract which has been operated during the last 30 years by the same company (Mediamax until 2000, then Viacom Outdoor, CBS Outdoor and, since 2013, Exterion Media) covers all advertising bus/tram shelters and subway advertising panels (approximately 3,000 panels), as well as all tram bodies and busses.

Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “Winning this contract is a game changer for our Dutch company which will not only be able to offer almost all types of outdoor advertising in Rotterdam, which is the second largest city in the Netherlands, but also provide for the first time a one-stop shop solution for national advertisers with a unique coverage in 9 of the 10 largest Dutch cities. This historic decision should help us to gain market share in the very competitive Dutch media market, where Outdoor advertising is less than 5% of advertising spend. We look forward to a long and successful partnership with RET, which will complement our strong collaboration with the City of Rotterdam.”