JCDecaux renews and extends its street furniture contract with the city of Nice

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that following a competitive tender, its street furniture contract with the city of Nice (340,000 inhabitants) has been renewed and extended for 12 years.

This exclusive contract covers the installation, upkeep, operation and maintenance of over 194 street furniture units that have either 2 m² or 8 m² advertising faces (which may increase to 358 units) and 16 non-advertising street furniture units.

Among the 194 advertising street furniture equipment, JCDecaux will propose new 84-inch high-definition iVision LCD digital screens, with unrivalled outdoor image quality. This state-of-the-art street furniture will incorporate several key features:

• display the local temperature, air quality and pedestrian numbers,
• a video surveillance system,
• loud speakers for public announcements,
• USB ports.

They will offer the largest range of digital services available on street furniture in France, and unequalled opportunities for consumer interaction.

As part of its CSR policy, JCDecaux will optimise the quantities of raw materials used in the design of this equipment. Each model will undergo a life-cycle analysis to quantify the environmental impacts of its design, manufacture, operation and end-of-life disposal.

Ranked the world’s 4th smart city (by Juniper Research 2015) and 5th city in France, Nice is constantly pioneering new services for its inhabitants and the five million visitor it receives every year.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “We are very happy to have extended our street furniture contract with the city of Nice, only a few months after renewing our advertising concession with the Nice Côte d’Azur Airport to digitise all of its terminals. By renewing its trust in us, the city of Nice is endorsing JCDecaux's strategy of innovation and sustainable development. As the number one street furniture player in France and worldwide, we work hard to incorporate the most innovative technologies and creative concepts for the benefit of the cities, citizens, advertisers and their brands.”