JCDecaux signs advertisingcontract worth 1,3 billion FF in the USA
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JCDecaux, le 1er Groupe mondial de Communication JCDecaux, the world leader in Outdoor Advertising, has signed a 15-year contract with Taubman Centers Inc, the most productive shopping centre operator in America.
The purpose of this contract is to establish an Urban Street Furniture programme within the shopping centres. "Our partnership with Taubman Centers represents a prestigious addition to our network as we now hold contracts for over 40% of the main shopping centres in the 20 largest towns and cities in the USA" said Jean-François Decaux, Chief Executive Officer of JCDecaux Communication Extérieure. "It's like winning the Grand Slam. By adding Taubman Centers to the contracts already signed with Simon (n°1 for shopping centres in the USA) and Urban (n°3 for shopping centres in the USA), we are in the process of constructing a national advertising network in shopping centres". "JCDecaux offers attractive structures designed by world-renowned architects" said Robert S. Taubman, Chief Executive Officer of Taubman Centers. "We intend to work closely with them so as to identify the high-impact locations and to create a more attractive environment for our clients. This alliance adds value to our portfolio as it will produce a new flow of revenue which we hope will add at least two cents per share from 2001.
"The installation of advertising units will start in July 2000 and 16 centres will be fully equipped by the end of November. The first three centres to benefit are: The Mail in Short Hills (Short Hills, NJ), Stamford Town Center (Stamford, CT) and Beverley Center (Los Angeles, CA). Note: JCDecaux Communication Extérieure is the world leader in Outdoor Advertising with a forecast turnover of 9 billion FF (2000). The Group has 460 000 advertising panels in 33 countries. In the USA, JCDecaux has set up JCDecaux Mallscape, a company specialising in advertising billboards for shopping centres. Over 150 employees work in its offices in New York City, Englewood, New Jersey and throughout the country in regional agencies. Nationally, Taubman Centers Inc owns, is developing and purchasing and manages shopping centres in 12 states. The headquarters of Taubman Centers is in Bloomfield Hills, Michigan.
