JCDecaux presents plasma technology

Thursday 28 September 2000 Neither billboards nor television, the plasma technology proposed by JCDecaux is a product which combines a traditional medium with the latest innovations in the creation and distribution of images. A plasma screen is integrated into a Jet unit and is equipped with a receiving aerial and a PC with a high-performance graphics card to faithfully recreate the digital data transmitted. Currently loaded via a local network, this information will be distributed by satellite at the beginning of 2001. It will then be possible to simultaneously change campaign in several locations in a few seconds using a server situated at the premises of JCDecaux. In addition, the technical capacity of the system allows adverts to be varied and designed according to the location of the unit. The reactivity of the system will allow precise and multi-criteria targeting as the animation can be adapted to the origin and type of traveller and to the time and length of a flight … In addition to the aesthetic quality, the high technological added value, the flexibility of use and the positioning of the plasma screens are also factors which will increase the impact of a campaign. The first test phase which started in January 2000 involved 11 screens being set up in the main departure lounges at Orly and Roissy CDG. On 1 November 2000 JCDecaux will launch the 1st network of 25 screens on the ADP platforms (Roissy CDG and Orly). This network will offer five 12-second opportunities per 1-minute loop reaching passengers travelling within France and to Europe. Remember that the transport arm of JCDecaux is the world n°1 in airport advertising with a turnover of 220 million euros in 1999 and growth of + 24%.

• Unit Technical Information: Format 80x120
• Screen: 126 cm diagonally - 50 inches - 16/9 vertical format
• Loading: Ethernet network via satellite
• Animation: All files animated
• Resolution : 1280x768 pixels - 16 million colours