The Race and JCDecaux, "showcasing the world"

Showcasing the world … The signature of the JCDecaux Group is in itself justification for a partnership with The Race.

Showcasing technology … This unique race will bring together at the starting grid in Barcelona the jewels of naval architecture; every day the JCDecaux Group installs urban street furniture signed by the greatest designers.

Showcasing universality … The Race is a global challenge involving sailors from around the world; the JCDecaux Group is imparting its know-how in 33 countries.

Showcasing a commitment … The Race was born of one man who managed to persuade everyone to mark a new century with the passion of the sea; the JCDecaux Group is today applying its sense of aesthetics and innovation to outdoor advertising sites thanks to the sole visionary spirit of its founder

The JCDecaux Group is mobilising the power of the advertising media to give this event the coverage it deserves. Between 15 November and 31 December and during the months of January and February, over 420 units in the Avenir networks will be in the colours of this round-the-world race "with no limits". On this occasion Avenir is adding, as an official partner, a new meeting with ocean races to 5 stages of the Multihull Championship.