AP Systèmes wins the advertising concession for Montpellier airport

AP Systèmes, a company of the JCDecaux group, has won the Montpellier airport concession for five years.

Montpellier is the 9th largest airport in France with some 1,750,000 passengers in 2000. Passenger capacity will be boosted to 3 million by 2003.

This concession covers the exclusive operation of advertising areas inside the terminal and will include animated display features, event related operations and poster advertising. Among its traditional media, AP Systèmes has shown its innovative nature with the installation of plasma displays. Beyond the aesthetic appeal of these dynamic designs, this technology provides for an outstanding response level by targeting the displays according to the place of origin, passenger profile and the time of the flight. Satellite broadcasting of images will moreover make it possible to change the advertising themes on the site in just a few seconds.

AP Systèmes is a partner of Aeroports de Paris and the main airports in France (46). AP Systèmes is a company of the JCDecaux group, the world No 1 for advertising within airports, with a presence in 141 terminals throughout Europe, Asia and North America.