Unilever announces Pan-European alliance with JCDecaux
- Paris
Unilever announced today that it has entered into a long term pan-European outdoor advertising alliance with JCDecaux. The alliance involves the utilisation of JCDecaux’s outdoor networks and a commitment to develop a strategic partnership in developing and emerging markets.
The alliance is focused on 22 European countries and is potentially worth in excess of €100 million over five years. It covers Unilever’s portfolio of brands.
The alliance signifies Unilever's growing recognition of outdoor advertising and its ability to build brand equities.
Commenting on the alliance, Alan Rutherford, Unilever's Worldwide Head of Media said:
“As a communication channel, outdoor is becoming increasingly important in helping Unilever connect with its consumers. As a key partner, JCDecaux offers us access to a quality outdoor solution in Europe.”
Jean-Francois Decaux, Chairman and co-CEO of JCDecaux said:
“ It is excellent news that Unilever, the world’s largest advertiser, recognises the role of the outdoor advertising medium as a vital part of its communication strategy. JCDecaux has the best infrastructure in street furniture, billboard and transport advertising to deliver a cohesive campaign across the whole of Europe and beyond, giving Unilever a complete outdoor communication solution. I hope that this alliance will pave the way for a global partnership as JCDecaux expands in the US and Asia Pacific regions.”
On the Unilever side, Edwin Sharpe the Unilever UK media manager and the Unilever European network of media managers will manage the alliance. From JCDecaux, Xavier Dupré managing director of JCDecaux One Stop Shop, based in London, will be managing the alliance.