JCDecaux wins five year contract for Barcelona metro
- Paris
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company in Europe and one of the largest in the world, today announced that it has won the five year contract for the Barcelona metro in partnership with Publimedia (Dragados). JCDecaux first won the contract in 1999.
The contract for the Barcelona metro, which carries 321 million passengers per year, includes both street furniture and billboards. From 2004, JCDecaux will offer more than 4,000m² of advertising space incorporating 1,620 information panels, 150 billboards and 1,920 new sites on stairs and escalators.
JCDecaux will install these advertising panels throughout the metro, at station entrances, in subways and on platforms. Trains and stations will also carry advertising on standalone displays and printed adhesive vinyl.
JCDecaux remains the market leader in outdoor advertising in Spain with a presence in more than 80 cities including more than 22,500 advertising panels on street furniture, 9,200 billboards, 4,500 panels in public transport systems and 640 advertising sites in 17 airports.
- Commenting on the Group’s achievement, Jean-Charles Decaux, co-COE of JCDecaux said:
- “This new contract strengthens our position in the important Spanish outdoor market and demonstrates the Group’s advertising expertise in major metro networks. JCDecaux provides advertisers with new and creative solutions that meet the changing needs of passengers.”