JCDecaux renews and expands its exclusive 10 year advertising contract for Hong Kong International Airport

Paris, 30 January 2006 – JCDecaux SA (Euronext Paris: DEC), the number two outdoor advertising company worldwide and the number one in airport advertising, announced today that JCDecaux Pearl & Dean (a 100% subsidiary of JCDecaux located in Hong Kong) has renewed its exclusive advertising contract for Hong Kong International Airport (HKIA). The new 10 year contract covers all internal and external advertising at the airport and includes an unprecedented new advertising opportunity with the opening, in July 2006, of the SkyPlaza terminal extension project* and exterior advertising at SkyCity**.

• JCDecaux Pearl & Dean won the new contract in a competitive bid process against several leading outdoor advertising competitors. The win reflects the Company’s outstanding performance since the opening of HKIA eight years ago, and its achievement in developing advertising at the airport into a world-class medium which matches and enhances HKIA’s status as one of the world’s top airports***.
• In the coming years, exciting new advertising plans for HKIA include the introduction of more innovative and interactive advertising designed to enhance the ambience of the airport, improve services to passengers, and provide state of the art solutions to enable advertisers to reach their target audience.

Christina Cheng of the Airport Authority Hong Kong, stated: “JCDecaux was chosen on the basis of its past track record and its ability to introduce innovative product and marketing solutions from their international network that take into account our unique airport environment and service considerations. Their proposal matches our approach to managing airport advertising as an integral part of the airport, which has been well supported by our customers in passenger surveys.”

Jean-Charles Decaux, Co-CEO of JCDecaux, said: “HKIA is the busiest international airport in Asia in terms of international passengers traffic and one of the top five international airports in the world with more than 40 million passengers per year. We are very pleased that our successful partnership with the Airport Authority of Hong Kong will continue and look forward to expanding this key business relationship further. Our international sales network, product innovation and high standards of quality, coupled with our strong presence in China, where we are now the number one outdoor advertising company, make JCDecaux uniquely placed to take HKIA advertising to new heights.”

• *Skyplaza (terminal 2) will be a business, retail and transportation centre serving the needs of local and international visitors to SkyCity as well as air passengers. It will be a major shopping mall.
• ** SkyCity is a group of major developments linked to the airport, including an international exhibition centre (the AsiaWorld-Expo), a 9-hole golf course, office towers and the Skyplaza.
• ***HKIA has been named “Airport of the Year” for five consecutive years since 2001 by SkyTRAX Research

• Key information about JCDecaux in China
• - N°1 outdoor advertising company in China with 79,400 advertising panels in 20 cities
• - 10,700 advertising panels in Street Furniture (4 cities)
• - 68,700 transport panels (20 cities)
• - 29 advertising panels in Large Format (1 city)
• - 996 employees