Le 118 000 asserts a defining presence in the arrival areas of the five largest French airports with JCDecaux Airport

Paris, April 26, 2006 – JCDecaux Airport, a subsidiary of JCDecaux SA (Euronext Paris: DEC), the market leader in outdoor advertising in Europe and in the Asia/Pacific region, and the second largest player in this industry worldwide, and Le 118 000, a subsidiary of Telegate, the leading provider of directory assistance services in Europe, recently established an omnipresent “red line” advertising presence in the arrival halls and taxi waiting areas of France’s 5 major airports.

Since April 1st, Le 118 000 has been covering all the airport complexes of Paris (ADP), Nice, Toulouse, Lyons and Marseilles. Advertisements promoting the company are displayed both inside (baggage collection hall) and outside (taxi waiting areas) in large-format displays: adhesive window stickers, fence banners, totems, displays on the airport columns and guardrails along the queuing areas for taxis.

The 118 000 campaign is highly graphic with 13 different visuals conveying simple messages in formats ranging from 1m2 to 56m2. Altogether, more than 500m2 of Le 118 000 advertisements greet air travellers when they arrive every day.

Isabelle Schlumberger, General Manager of JCDecaux Airport took advantage of the launch of this campaign to make the following statement: “JCDecaux Airport is supporting Le 118 000 in its strategy to capture new market share. To allow it to distinguish itself clearly from its competitors, we created a series of locations that are highly original in their form. The brightly coloured graphics welcome passengers and trigger the “118 000 reflex” in these arrival areas.”