JCDecaux wins the contract for tramway furniture and self-service bicycles for the urban community of Marselle Provence Metropole

Paris, October 12, 2006 - JCDecaux (Euronext Paris: DEC), the number one outdoor advertising company in Europe and Asia-Pacific, and the number two worldwide, announced today that it has won the 15-year contract to provide tramway furniture and self-service bicycles for the urban community of Marseille Provence Métropole, following a public tender.

• The tramway furniture contract covers a total of 106 tramway shelters and 105 2m² scrolling Citylight information panels located in and around the various tramway stations. The contract also covers the installation of 1,000 self-service bicycles and 130 Cyclocity® cycle racks. The advertising panels will finance a part of the contract, with the remainder being funded by the local authority. However, its financial contribution will be substantially reduced thanks to the revenues it receives directly from the bicycle rentals in accordance with the contract.
• In order to do credit to this contract, a new furniture item will be specifically designed for the tramway network, as part of a major public transport project undertaken by the urban community ahead of inauguration which will be the highlight of 2007.
• Marseille Provence Métropole, with its 980,000 inhabitants, is the first urban area in France to adopt Cyclocity (the only means of individual public transport) alongside its tramway network. This twin launch forms part of an overall plan to promote both means of eco-friendly transport and to take full account of the challenges of sustainable development.

Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, commented: “Our success in winning the Marseille Provence Métropole contract – which provides for the joint installation of a tramway system and Cyclocity® within the city of Marseilles – represents a major step forward in the growing awareness among urban communities of the need to adopt intermodal transport strategies. It also reinforces our determination to offer cities and their inhabitants a range of services of the highest possible quality based on the unique know-how and expertise of our people, and on our policy of constantly searching for Street Furniture solutions based on the values of sustainable development. More over, the internationally renowned quality of our maintenance service also benefits local employment as the installation of Cyclocity® in an urban area leads to the creation of a substantial number of new jobs. After Vienna (Austria), Cordoba and Gijon (Spain), Lyons, Brussels and Aix-en-Provence, this new contract further consolidates our position as the world number 1 in self-service bicycle hire.”