JCDecaux wins the contract for MUPI® city map and information panels, Senior® large format billboards and advertising columns for the City of Nice

Paris, December 11, 2006 - JCDecaux (Euronext Paris: DEC), the number one outdoor advertising company in Europe and in the Asia-Pacific region, and number two worldwide, has been awarded, within the framework of a public tender competition, a 10-year contract for the City of Nice and its 343,000 inhabitants. Under the terms of the contract, JCDecaux will provide MUPI® (2m² city map and information panels), 8m² Senior® large format billboards and advertising columns.

Following the recent renewal and extension of the contract covering bus and tramway shelters for the urban community of Nice and the French Riviera (Communauté d’Agglomération Nice Côte d’Azur), the renewal of this contract with the City of Nice covers 152 MUPI® 2m² panels, 59 8m² Senior® billboards and 12 columns. These street furniture models created by the Italian designers Gae Aulenti and Marco Fantoni represent a total of 400 advertising panels.

• Jean-Charles Decaux, Chairman of the Executive Board of JCDecaux and Co-CEO, said: “By choosing JCDecaux once again, the City of Nice further strengthens our commitment to quality and innovation. The recent renewals –with extensions – of our contracts with Aix-en-Provence, Cagnes-sur-Mer, Cannes, Marseille Provence Métropole and the Communauté d’Agglomération de Nice Côte d’Azur reinforce the strength of JCDecaux networks in the Provence Alpes Côte d’Azur region, the 3rd largest zone for advertising investment in France*.”
• * Source: France Pub