JCDecaux wins the self service bicycle and street furniture contract for Mulhouse and its suburbs

Paris, 15 January 2007 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company in Europe and in the Asia-Pacific region, and number two worldwide, has won a public tender for street furniture and self-service bicycles in Mulhouse and its suburbs. The 15-year contract covers not only the towns of Mulhouse, Illzach and Kingersheim but also the area covered by SITRAM (Syndicat intercommunal des transports de l’agglomération mulhousienne – the Mulhouse regional transport company) with a total population of 234,445 inhabitants.

• The street furniture contract being renewed relates to 263 bus shelters, 183 2m² MUPI® (street furniture displaying information), 88 8m² billboards and 7 columns. It represents around 1,050 advertising panels.
• 200 bicycles and 20 Cyclocity® stations will also be installed. With this contract, Mulhouse becomes the 1st town in eastern France to adopt this mode of individual public transport, which has met with unprecedented success since it was installed in Lyon in May 2005.

Jean-Charles Decaux, Chairman of the Executive board and Co-CEO stated: “This new market strengthens JCDecaux in its commitment to quality, innovation and sustainable development in the street furniture arena. Establishing Cyclocity® in Mulhouse demonstrates that this concept, which has been designed and developed by JCDecaux, is increasingly being considered by cities when developing new urban travel policies. As proved by the experience of Lyon, the public has also welcomed the Cyclocity concept which opens up new ways of considering the city’s public spaces thanks to its permanent availability, ease of use and respect for the environment. Following on from Vienna (Austria) Cordoba and Gijon (Spain), Lyon, Brussels, Aix en Provence and Marseille, our new contract with Mulhouse reinforces our position as world number one in self-service bicycles.”