JCDecaux Airport strengthens its Innovate activity and snow falls on Aéroports de Paris for the principality of Andorra
- Paris
Paris, 24 January 2007– JCDecaux Airport, a subsidiary of JCDecaux SA, the number one outdoor advertising company in Europe and in the Asia-Pacific region and number two worldwide, has joined forces with the agency DDB Nouveau Monde in designing innovative advertising for the principality of Andorra.
- Three showcases have been installed in the centre of hall 2 “La Navette” in Paris Orly Ouest, which welcomes nearly 500,000 passengers a month. These showcases present a shopping bag, illustrated with skiers, into which artificial snow is falling. The campaign slogan is: “And what will you be bringing back from Andorra?”
- Combined with two large format event panels, it will be visible until 12 February 2007.
- With a view to developing this area of innovation, JCDecaux Airport has announced the appointment of Vanessa Mangaud, who will now take responsibility for development at JCDecaux Innovate for airports. Vanessa Mangaud, 31, a graduate of EFAP in Paris and New York, will give JCDecaux Airport clients the benefit of her experience in advertising design.
- For JCDecaux Airport, the keynote of 2007 is Innovate.
Key figures
- 2005 revenues: 1,745.2 M€; revenues in the first 3 quarters of 2006: 1,382.1 M€
- JCDecaux is listed on the Eurolist of the Euronext Paris stock exchange and is included in the Euronext 100 and FTSE4Good indices
- World No. 1 in street furniture (318,000 advertising panels)
- World No. 1 in airport advertising with 153 airports and more than 300 transport contracts in metros, buses, trains and tramways (207,000 advertising panels)
- European no. 1 for billboards (200,000 advertising panels)
- No. 1 in outdoor advertising in China (79,000 advertising panels in 20 cities)
- 725,000 advertising panels in 48 countries
- Present in more than 3,400 towns with over 10,000 inhabitants
- 7,900 employee