JCDecaux wins the 3rd largest market in Norway for Street Furniture
- Paris
Paris, 21 May 2007 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company in Europe and Asia-Pacific and number two worldwide announced today that its Norwegian Subsidiary has been awarded a 14-year Street Furniture contract with the National Road Authority for the County of Rogaland. Rogaland is the 3rd largest urban area in Norway with a population of 405,000 and includes the Norwegian “Oil Capital”; Stavanger and the shipping centre of Haugesund.
The award covers the instalment, maintenance and management of 700 bus shelters. This new contract will secure JCDecaux’s presence in the region and its market leading position in the Street Furniture segment in Norway.
Jeremy Male, CEO UK & Northern Europe, said “We are delighted to have been chosen by the Rogaland region. We look forward to working with the National Road Authority to enhance the streetscape and provide improved services for its bus passengers. This very important contract will significantly improve the quality of our advertising networks in Norway and it consolidates our N°1 position in Street Furniture in the Nordic region”.
Key figures
- 2006 revenues: €1,946.4 million ; Q1 revenues: €473.1 million
- JCDecaux is listed on the Eurolist of the Euronext Paris stock exchange, and is part of the Euronext 100 and FTSE4Good indices
- N°1 worldwide in street furniture (334,000 advertising panels)
- N°1 worldwide in airport advertising with 141 airports and around 300 transport contracts in metros, buses, tramways and trains (213,000 advertising panels)
- N°1 in Europe for billboards (216,000 advertising panels)
- N°1 in outdoor advertising in China (83,000 advertising panels in 21 different cities)
- N°1 worldwide in self service bicycles
- 763,000 advertising panels in 48 countries
- Present in 3,500 cities with over 10,000 inhabitants
- 8,100 employees