Tremendous success for Aéo, the Aéroports de Paris' first digital network!

• Paris, May 21st 2007 – Aéo, the first airport audiovisual medium, developed by JCDecaux Airport for Aéroports de Paris in 2007, is the first digital airport network. This network has made it possible to develop a completely new form of relationship marketing using Bluetooth® technology in Aéroports de Paris departure areas designed to target particularly technophile airline passengers.
• Aéo already has over 200 screens and will have installed 300 by the end of 2007, all strategically placed in the waiting areas at Paris-Charles de Gaulle and Paris-Orly airports. The full power and impact of Aéo has been revealed by the study carried out with Ipsos Média in December 2006:
• - almost 7 out of 10 travellers in the departure area watch Aéo
• - 9 out of 10 travellers memorise at least one category of programme: among the most frequently mentioned programmes are the weather report, the news and... the adverts!
• 72% claim that the programmes broadcasted on Aéroports de Paris’ first news channel are pleasant to watch.
• On average, an air passenger waits for 2 hours and 25 minutes in the departure area, a valuable dwell time and an ideal location for delivering a tailered message. Aéo is therefore a particularly competitive network in terms of cost and performance: more than 26 million contacts are generated in 1 month, i.e. a cost of 1.6 € for 1000 contacts.

• As a result, JCDecaux Airport is launching the digital Business network, a system of over 410 panels combining the Aéo Bluetooth® digital network and the Business France display network.
• Bluetooth® technology as developed by JCDecaux Airport (unobtrusive messages, monitoring statistics etc) guarantees flexible management when sending messages (according to the time, airport, type of files: text, video, audio, image…) and so provides airport communication campaigns with renewed proximity and visibility.
• Consequently airport media is becoming the innovative trail-blazer that allows a special link to be created with a sought after, high contribution target.

Isabelle Schlumberger, President of JCDecaux Airport stated: “Aéo, Aéroports de Paris’ first digital network, enables JCDecaux Airport to offer its customers a particularly powerful and effective media mix aimed at a national target made up of high socio-professional categories. The new network once again demonstrates that JCDecaux is at the cutting edge of innovation in terms of new technologies developed on its various communication supports.”

• http://www.jcdecauxairport.fr/innovation/les-programmes.php
• Sources: Etudes Ipsos Média – Map 2006 and Aéo Dec. 2006 (450 interviews, pop. French and international).