Paris, 26 June, 2007 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company in Europe and in the Asia-Pacific region, and number two worldwide, announces that MCDecaux, a joint venture between JCDecaux SA (60%) and Mitsubishi Corporation (40%), has recently won four new contracts.
The 20-year contracts were signed with private bus operators for the installation of bus shelters in the cities of:
With contracts for thirteen of the twenty largest Japanese cities and the potential for more than 2,600 bus shelters and 4,500 advertising panels, MCDecaux is expanding its presence in the Japanese urban environment and now boasts front-ranking positions in four major economic regions in the north and south of the country:
Jean-Charles Decaux, co-CEO of JCDecaux, said: “With contracts in thirteen of the twenty largest cities in Japan MCDecaux is the only street furniture company capable of offering national coverage to advertisers and their agencies both in cities and in shopping centres. Currently the No.1 street furniture company in Japan, MCDecaux boasts a key position that is strategically important as Japan is the 2nd largest advertising market in the world, worth about €39 billion every year, of which 11.5% is spent on outdoor advertising.”