JCDecaux announces pan-European alliance with SAMSUNG

Paris, 11 September 2007 - JCDecaux SA (Euronext Paris:DEC), the number one outdoor advertising company in Europe and in the Asia-Pacific region and number two worldwide, announces today the signing of a 3-year pan- European alliance with Samsung’s in house advertising agency, Cheil Communications, in 20 countries. All Samsung divisions are included in the partnership including mobile phone, TV, MP3, white goods and digital camera. For the first time, this partnership covers all divisions of JCDecaux group including Street Furniture, Billboard and Transport.

The partnership has been negotiated by Joseph Rhee, European Marketing Services Director of Cheil Communications Europe in London together with Xavier Dupre, Managing Director of JCDecaux international division One Stop Shop. Short term and long term campaigns on traditional outdoor sites as well as airport advertising are included in the partnership.

• Jean-Francois Decaux, Chairman and Co-CEO of JCDecaux says: “Samsung is one of our largest advertising clients in the growing telecoms sector which represented € 113 M out of our total worldwide advertising revenues last year. This pan-European partnership paves the way for Samsung to increase the usage of JCDecaux’s advertising network across Europe”.
• Taewon Son, European President of Cheil says: “Samsung’s target audience resonates well with the medium of outdoor and Samsung’s investment to appeal and connect with its consumers will be further strengthened by working closely with JCDecaux.”