JCDecaux is awarded the contract for street furniture with advertising space and for a self-service bicycle hire scheme by the city of Amiens

Paris, December 10, 2007 - JCDecaux SA (Euronext Paris: DEC), the No.1 outdoor advertising company in Europe and in the Asia-Pacific region, and No.2 worldwide in this industry, has been awarded, within the framework of a competitive tender process, the contract to provide street furniture and a self-service bicycle hire scheme for the city of Amiens (136,000 inhabitants) for a period of 15 years.

The contract for street furniture with advertising space concerns 161 2m² MUPIâ city information panels, 230 bus shelters, 83 8m² billboards and 4 columns designed for posters advertising cultural activities. The contract represents a total of 913 advertising panels. The units to be installed are original JCDecaux creations or the work of the prestigious designers and architects: Sir Norman Foster, Mario Bellini and Patrick Lemerdy.

The agreement also covers the installation of 313 Cyclocity® bicycles and 25 docking stations financed by advertising carried on the street furniture and by revenue generated by the self-service bicycle hire scheme. Amiens will become the first city in Northern Picardy to adopt this new means of individual public transport.

Jean-Charles Decaux, co-CEO of JCDecaux, made the following statement: “This new contract reinforces JCDecaux in its commitment to quality, innovation and sustainable development in Street Furniture. The installation of Cyclocity® in Amiens demonstrates that this concept, designed and developed by JCDecaux, is increasingly a factor taken into consideration by municipal authorities when examining their new urban travel policies. This new contract with Amiens further strengthens our position as world leader for self-service bicycle hire schemes.”