JCDecaux announces the creation of JCDecaux OneWorld

Paris, 26 January 2009 – JCDecaux SA (Euronext Paris: DEC), the No.1 outdoor advertising company in Europe and in the Asia-Pacific region, and No.2 worldwide in this industry, announces today that it has enhanced the sales and marketing support for clients, media and advertising agencies with the formation of a single entry point for all global sales and marketing initiatives, JCDecaux OneWorld.
The new company will give streamlined access to JCDecaux’s unique outdoor portfolio of assets across the world as best suits the needs of the individual advertiser and advertising agency customers. This innovation will permit further development by the JCDecaux Group of strategic partnerships throughout the world.

The creation of JCDecaux OneWorld reflects an increased focus on operational marketing and has been formed by combining the existing JCDecaux OneStopShop international sales organisation with Group marketing division JCDecaux WorldLink. The new company will have responsibility for international sales and marketing in all business areas, including the airport division, and specifically allows customers to benefit from the cross-modal possibilities which exist within our product portfolio.
JCDecaux OneWorld will generate additional benefits to JCDecaux’s international customers via a single clear access point to the leading company in outdoor advertising; media’s most globally consolidated industry.

Jean-Charles Decaux, Chairman of the Executive Board and co-CEO of JCDecaux, said: “The creation of JCDecaux OneWorld will benefit our major international customers in many sectors who increasingly recognise the value of a partnership approach with JCDecaux. By simplifying access to our portfolio of products and services via a single entry point to the group this move further underscores our commitment to making outdoor more accessible and valuable within our clients’ communication strategies in order to gain efficiency.
JCDecaux has again demonstrated it has the best infrastructure in street furniture, transport and billboard advertising to deliver a cohesive partnership across the 55 different markets where we operate.”