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Paris, 29 January 2009 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company in Europe and Asia-Pacific and the number two worldwide, announced today 2008 revenues of €2,168.6 million, an increase of 2.9% compared with 2007. Excluding acquisitions and the impact of foreign exchange, organic revenue growth was 6.3%, again significantly outperforming the global advertising market in 2008. Double-digit organic revenue growth was reported in Transport, while Street Furniture achieved robust mid-single digit organic revenue growth. Despite a highly challenging second half of the year, Billboard organic revenue growth was slightly positive. Although revenue growth has mainly been driven by emerging markets, mature markets such as France and North America delivered strong performances. While the businesses in the UK and Spain were affected by a very difficult macro environment, they still outperformed their domestic outdoor advertising markets.

In the fourth quarter, revenues grew by 1.0% to €605.4 million (+1.7% on an organic basis) compared to the same period last year. Organic revenues grew faster than reported revenues during the fourth quarter due to negative foreign exchange variations, mainly the continued weakening of the British pound versus the euro, which was not totally offset by the recovery of the US dollar, the Chinese Yuan and the Hong Kong dollar. Lower organic revenue growth in the fourth quarter has been reported in all divisions and geographies reflecting the extraordinarily difficult market conditions following the deepening of the financial crisis in September and a strong reduction in trading visibility.

Full Year Revenues

  • 2008
  • (€m)
  • 2007
  • (€m)

Reported growth (%)

Organic growth(1) (%)

 

1,063.5

1,042.8

2.0%

4.5%

Transport

629.0

574.1

9.6%

14.4%

Billboard

476.1

489.7

- 2.8%

0.6%

Total Group

2,168.6

2,106.6

2.9%

6.3%

Q4 Revenues

  • 2008
  • (€m)
  • 2007
  • (€m)

Reported growth (%)

Organic growth(1)(%)

Street Furniture

304.9

305.4

- 0.2%

1.5%

Transport

176.4

163.5

7.9%

4.2%

Billboard

124.1

130.8

- 5.1%

- 1.2%

Total Group

605.4

599.7

1.0%

1.7%

Full Year Revenues

  • 2008
  • (€m)
  • 2007
  • (€m)

Reported growth (%)

Organic growth(1) (%)

Europe (2)

781.4

759.0

3.0%

4.0%

France

617.6

589.1

4.8%

4.8%(3)

Asia-Pacific

322.4

285.5

12.9%

16.5%

United Kingdom

246.8

301.4

- 18.1%

- 4.7%

North America

156.4

153.4

2.0%

8.8%

Rest of the world

44.0

18.2

141.8%

147.7%

Total Group

2,168.6

2,106.6

2.9%

6.3%

  • By activity:
  • By geographic area:
(1) Excluding acquisitions/divestitures and the impact of foreign exchange (2) Excluding France and the United Kingdom(3) Core advertising revenues in France increased by 4.1% organically in 2008

Street Furniture revenues for the full year grew by 2.0% to €1,063.5 million. Excluding acquisitions and the impact of foreign exchange, organic revenue growth was 4.5%. Core advertising revenues, excluding revenues related to the sale, rental and maintenance of Street Furniture contracts, increased by 3.7% organically.In the fourth quarter, revenues decreased by 0.2% to €304.9 million (+1.5% on an organic basis) compared to the same period last year. Core advertising revenues, excluding revenues related to the sale, rental and maintenance of street furniture contracts rose by 0.8% organically. The Street Furniture division benefitted from the robust mid single-digit organic revenue growth achieved in France and from the increased contribution of the Middle East. However, low double-digit organic revenue decrease was reported in North America over the quarter while Spain and the United Kingdom reported high-single digit revenue decreases.

Transport revenues for the full year increased by 9.6% to €629.0 million. Excluding acquisitions and the impact of foreign exchange, organic revenues grew by 14.4%.In the fourth quarter, revenues increased by 7.9% to €176.4 million (+ 4.2% on an organic basis). Reported revenues grew faster than organic revenues over the period as a consequence of the recovery of the US dollar, Chinese Yuan and Hong Kong dollar. The growth of the transport division was driven by the ramp up of revenues from new contracts mainly in Belgium, India, the United Arab Emirates and Algeria. Organic revenues continued to grow in mainland China albeit at a slower rate given the more difficult environment in the region.

Billboard revenues for the full year decreased by 2.8% to €476.1 million. Excluding acquisitions and the impact of foreign exchange, organic revenues grew by 0.6%. In the fourth quarter, revenues decreased by 5.1% to €124.1 million (- 1.2% on an organic basis). France and the United Kingdom reported flat organic revenue growth while organic revenues declined by around 20% in Spain and Italy over the quarter.

Commenting on the Group’s 2008 revenue performance, Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO, said:“Despite an increasingly difficult economic environment, JCDecaux delivered a stronger than anticipated performance in the fourth quarter, leading to a solid organic growth rate of 6.3% for the year, ahead of the revised guidance given in November 2008. As a result, we now expect the 2008 operating margin to be marginally below that achieved in 2007. JCDecaux once again outperformed both the global and outdoor advertising markets confirming the quality of its existing and newly built advertising assets and the well balanced geographical and product revenue mix. This revenue growth demonstrates the strength of outdoor advertising which, with the fragmentation of traditional media, remains the only true mass media delivering increased audiences at attractive prices. It also reflects the professionalism and commitment of our teams around the world. The volatility and reduced visibility experienced in the fourth quarter is continuing in 2009 and, as indicated previously, it is now certain that the year will be very challenging. While we will intensify our tight cost management, we will continue to invest selectively to strengthen our footprint and leadership position.

Next information: 2008 Annual Results: 11 March 2009 (before market)

Contacts

Communication Department :Albert Asséraf+33 1 30 79 37 35communication-jcdecaux@jcdecaux.com
Investor Relations :Rémi Grisard+33 1 30 79 79 93remi.grisard@jcdecaux.com

Published in Investors