Paris, 6 July 2009 – JCDecaux SA (Euronext Paris: DEC), the No.1 outdoor advertising company in Europe and in the Asia-Pacific region, No.2 worldwide in this industry, announces today that q.media Decaux (a joint venture between q.media and JCDecaux) has been awarded a 10-year contract for Villaggio mall, the most prestigious and highly frequented mall in Doha, the capital of Qatar.
Boasting a floor area of 153,000 sqm with over 3,500 parking spaces, Villaggio houses a collection of international high-end brands and is expected to receive around 14 million footfall in 2009. Resembling an Italian hill town, this heavily themed mall features a 150-meter long indoor canal with gondolas. Other facilities include a cinema, an Olympic-sized ice rink and an upcoming family entertainment centre.
Jean-Charles Decaux, co-CEO of JCDecaux, said: “We are very proud to be awarded this key contract by Business Trading Company. Our business in the Middle East has been posing impressive performance. This new concession in Qatar represents an additional strategic communication solution for our clients in the region, just as what JCDecaux is offering over 1,000 malls worldwide.”
Abdul Aziz Bin M. Al-Rabban, Chairman and CEO of Business Trading Company, owner of the mall, said: “Villaggio is the most popular shopping and leisure destination in town. I am confident that with the expertise of q.media Decaux, the shopping ambience will be further uplifted, offering enhanced experience to customers while bringing better return to tenants.”