JCDecaux becomes a Harvard Business School Case Study
- Paris
Paris, 6 June 2005 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company in Europe and number two worldwide, becomes a Harvard Business School Case Study. The study will initially be used in the second year MBA program's core course, "Strategy Formulation and Implementation", and Professor John R. Wells will start teaching the study in September 2005. It is now available on . Jean-François Decaux, Chairman of the Executive Board and co-CEO of JCDecaux said: "We are very honoured that Harvard Business School has chosen JCDecaux as a model for its MBA students and I welcome the opportunity to participate in the teaching of the case study by Professor Wells. Successful companies are competing for the best students and this study will raise the profile of JCDecaux among them and will be beneficial in attracting the best talent to our Group."
Key figures
2004 revenues: €1,627.3 million ; Q1 2005 revenues . : €379.7 million JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and FTSE4Good indexes N°1 worldwide in street furniture (311,000 faces) N°1 worldwide in airport advertising with 155 airports and more than 150 transport contracts in metros, buses, trains and tramways (208,000 faces) N°1 in Europe for billboards (197,000 faces) 716,000 advertising faces in 45 countries Present in 3,500 cities with more than 10,000 inhabitants 7,500 employees