Cyclocity: 10,000 subscribers - around the world on a bike!

Paris, 7 July 2005 - JCDecaux SA(Euronext Paris: DEC), the number one outdoor advertising company in Europe and number two worldwide, has just signed up its 10,000th subscriber, six weeks after launching its public bicycle programme in Lyon and Villeurbanne. Since 19 May, the inhabitants of Greater Lyon have already travelled more than 40,000 km per week, or several times around the world on bicycles. Cyclocity, christened ‘Vélo’v à Lyon’, is proving to be highly complementary to existing public transport, as demonstrated by the peak hours for bicycle use - during the week (8 a.m. to 9 a.m., 12 p.m. to 2 p.m. and 5 p.m. to 7 p.m.), rush hour and lunchtime. Users have adopted Cyclocity as the best way of linking public transport and their final destination. Cyclocity makes it possible to make short urban trips to shops and the work place.  Everyday Cyclocity is used between 7 a.m. and 11 p.m. during the week and 10 a.m. to 2 a.m. in the morning at the weekend. The average duration is 20 minutes with an average of 2.8 km covered. Cyclocity is already registering more than 4,000 bicycles hired each weekday. The typical profile of a user: a man (70%), active (66% aged from 25 to 55 years old). He uses Cyclocity mainly from 8 a.m. to 9 a.m., from 12 p.m. to 2 p.m. and from 5 p.m. to 7 p.m. during the week and from 11 a.m. to 12 p.m., from 5 p.m. to 6 p.m. and up to midnight during the weekend. Jean-Charles Decaux, the Co-CEO, stated: “With Cyclocity, JCDecaux is providing a complementary extension of the public transport system in Greater Lyon and has set up the largest fleet of self-service bicycles in the world. The figures demonstrate that the inhabitants of Greater Lyon have adopted Cyclocity into their daily lives. As with street furniture, I am convinced that Cyclocity is going to become widespread in France as well as abroad and offer a new method of urban transport.”