Paris, 8 December 2005 – JCDecaux SA (Euronext Paris : DEC), the number one outdoor advertising company in Europe and the number two worldwide, announced today that ViacomDecaux (a 50/50 joint venture between JCDecaux North America and Viacom Outdoor) has been awarded an exclusive 10 year contract to provide and maintain street furniture in the City of West Hollywood. Located in the middle of Los Angeles adjacent to Beverly Hills, West Hollywood is well known for its shopping, entertainment and nightlife in the Los Angeles area, providing advertisers with access to a high-end demographic.
In January 2006, ViacomDecaux will commence the installation of bus shelters, benches, map information panels and vending kiosks incorporating 115 advertising panels. The street furniture, which was designed by the renowned French architect Jean-Michel Wilmotte, will be situated in prestigious locations around the City of West Hollywood, including the famous Sunset Strip, Santa Monica Boulevard, La Cienega and Melrose.
Jean-François Decaux, Chairman of the Executive Board and Co-CEO, said: “West Hollywood is to Greater Los Angeles what Kensington is to London, making it highly attractive to advertisers. In these prominent locations JCDecaux’s high quality street furniture was once again key to winning the contract. The new inventory will reinforce ViacomDecaux’s presence in the LA market and demonstrates that the partnership with Viacom Outdoor can successfully win new contracts beyond Los Angeles and Vancouver”