JCDecaux wins smart clocks contract for Montevideo in Uruguay

 JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that following a competitive tender, it has been awarded the Montevideo advertising smart clocks contract in Uruguay, for a period of 15 years.

JCDecaux will install, operate and market 60 advertising smart clocks developed especially for the city of Montevideo, situated on the main avenues, the seafront and in the most iconic locations. The clocks will display the time, temperature, weather forecasts, air quality and city information, on high-definition digital screens managed remotely by JCDecaux and updated in real time. As part of its sustainable development policy, JCDecaux has equipped the clocks with LED tubes and light sensors, which will reduce energy consumption.

This new contract reinforces JCDecaux's position in Uruguay, where it has been operating the street furniture of Montevideo since 2000 and the Nuevocentro shopping mall since 2013, and whose presence in street furniture, billboard advertising and shopping malls has been strengthened by the finalisation of the acquisition of 100% of the Latin America business of OUTFRONT Media Inc on 1st April, 2016.

Home to the headquarters of Mercosur, Montevideo has 1.7 million inhabitants – half of the country's total population – and is a popular destination attracting large numbers of tourists from Brazil, Argentina, Europe and North America to its historical centre and museums.

Jean-Charles Decaux, co-CEO of JCDecaux, said: "We are very pleased tocontinue our partnership with Uruguay's capital city, 16 years after the launch of our advertising street furniture concept in Montevideo.The award of this contract demonstrates both the relevance of our business model, which enables advertising to fund products and services in the public interest, and our ability to develop innovations that meet the needs of cities and their inhabitants. As the number one outdoor advertising company in Latin America, we will continue to deploy the most innovative technologies and new creative concepts, benefiting advertisers and their brands."