JCDecaux has been awarded the Bus Body Advertising Concession in Hong Kong by NWFB and Citybus

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that, following a competitive tender, it has been awarded by New World First Bus Services Limited and Citybus Limited (“the Companies”) the contracts for the exclusive bus body advertising concessions in Hong Kong. Starting from 1 July 2015 for a period of five years, these contracts cover 1,640 double-decker and single-decker buses across 192 routes.

William Chung, the Companies’ Head of Operations, said: “With JCDecaux’s extensive outdoor transport advertising experience in various parts of the world and JCDecaux’s understanding of the outdoor advertising market of Hong Kong, we strongly believe that JCDecaux can help us grow the bus body advertising business. We look forward to enhanced performance under the new contracts.”

Jean-Charles Decaux, Co-CEO of JCDecaux, said: “JCDecaux is honoured to have been awarded these two contracts with our long-term partners New World First Bus Services and Citybus. The Companies’ advertising fleet is one of the city’s most popular outdoor advertising platforms with a great network and audience coverage. JCDecaux aims to bring this advertising fleet to new prominence and to offer advertisers and their agencies a unique advertising platform, underlining the expertise and innovative ability of the Group.”