MCDecaux wins its 1st City Information Panels contract in Kagoshima for 20 years

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today, following a tender process, that its subsidiary in Japan, MCDecaux (held 85% by JCDecaux, 15% by Mitsubishi Corporation), has been awarded its first City Information Panel contract, in Kagoshima.

The 20-year contract covers the design, installation and maintenance of 75 2m² City Information Panels for public information, starting with the replacement of non-advertising panels installed nearly 30 years ago. Drawing upon MCDecaux’s experience, the city of Kagoshima (600 000 inhabitants) will employ public-private partnership to enrich the streetscape and enhance its services for citizens through an advertising network exclusively dedicated to communicating local messaging.

MCDecaux has a key strategic position in the world's third largest advertising market, being the number one in advertising street furniture in Japan, and is present in the country's 20 biggest cities, through agreements with the city authorities including those in Yokohama, Osaka, Nagoya, Kobe, Hiroshima and Kyoto, or via concessions with the main private sector bus operators including those in Tokyo, Fukuoka and Sapporo. The introduction of City Information Panels in the city center of Kagoshima City will deliver valuable audiences to advertisers, and add a 40th city to the MCDecaux Cityscape™ advertising network.

Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: "12 years after the launch of our advertising street furniture concept in Japan with B-Stops® (advertising bus shelters), this first City Information Panel contract in Japan is a milestone for MCDecaux which expand its collaboration with Japanese cities. Financing its City Information Panel services by advertising will allow the City to benefit from high quality services including furniture, installation, cleaning and maintenance over 20 years. This demonstrates both the sustainability of our business model as well as our capacity to develop new solutions that meet the demand of the public. MCDecaux intends to pursue its growth and continue to meet the requirements of cities and brands by proposing high value-added products and services."