JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Airport, the Group’s world-leading subsidiary specialising in airport advertising, has been awarded the contract to operate the interior and exterior advertising concession at Golfe de Saint-Tropez Airport.
Under the contract, which has been effective since 1 January 2015, JCDecaux Airport is providing premium digital and large-format solutions, notably including a billboard visible from the runway.
Golfe de Saint-Tropez Airport is a small-scale airport located close to most of the region's leading business centres, making it an ideal choice for business flights. It records 3,000 aircraft movements and as many helicopter operations each year, with 70% private flights and 30% commercial flights. In the summer season, it provides three regular connections: to Nice by helicopter, and to Geneva and Sion in Switzerland by aeroplane, offering fast access to the internationally renowned coastal resort and to prestigious events such as the Les Voiles de Saint-Tropez yacht race.
The airport recorded particularly strong growth in 2013, with an 11% increase in air traffic. Along with Nice-Côte d'Azur and Cannes-Mandelieu airports, it is the second largest business aviation hub in Europe, after Paris-Le Bourget airport.
Isabelle Schlumberger, Executive Vice President Commerce and Development at JCDecaux, said: "We are very proud to be a partner of Golfe de Saint-Tropez Airport, which is the gateway to a prestigious destination, widely appreciated by business travellers who are receptive to high-quality, targeted communications. Our goal is to provide a premium offer that reflects JCDecaux's international standards to thereby generate an unrivalled passenger experience and optimum visibility for our advertisers and their brands."