JCDecaux wins the bus-shelter / free-standing 2m2 contract in Cologne for 15 years

Paris, 2 July 2014 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has been awarded on the basis of a European tender process the 15 year exclusive contract for bus-shelters and free- standing 2m2 back-lit panels in Cologne starting on 1/01/2015 .

JCDecaux has been operating this franchise since 1983 and the new contract will include 1550 bus/tram-shelters as well as 350 city information panels. 650 new bus/tram shelters designed by Lord Norman Foster will be installed while 900 existing bus-shelters will remain. This shows the high-quality maintenance delivered by the JCDecaux in house maintenance teams over the years.

JCDecaux will also operate digital panels making Cologne the first city in Germany to deploy digital screens in bus-shelters and free-standing advertising panels.

Jean-Francois Decaux Co-CEO of JCDecaux, said: “The renewal of this important contract with Cologne demonstrates our strong leadership in Germany in street furniture which has become the largest type of Outdoor Advertising display. The digitalisation of premium panels in the City centre will pave the way to deploy digital in all big German cities making Outdoor Advertising more attractive to local, regional and national advertisers.”