Paris, June 3, 2010 - JCDecaux SA (Euronext Paris: DEC), the No.1 outdoor advertising company in Europe and in the Asia-Pacific region, and No.2 worldwide, announces that, following a competitive tender process, it has renewed its advertising contract with Santiago Metro in Chile for a 7 year period. JCDecaux has been the exclusive holder of the advertising concession for the metro system since 2001.
This new contract covers approximately 20,000 m² of backlit advertising space with 445 scrolling MUPI Citylight panels and 750 backlit 6m² billboards that will be further enhanced by a wide range of innovative systems: station domination initiatives, train branding operations, digital and interactive furniture.
The partnership comes as Santiago Metro embarks upon a modernisation and extension programme. By the end of 2010, the Metro system will comprise 108 stations on five lines, serving an estimated 634.5 million passengers per year, representing a daily average of 1.7 million passengers.
Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officerof JCDecaux, made the following statement: “We are delighted to renew our partnership with Santiago Metro in Chile for the next 7 years. This contract represents the recognition of the professionalism, expertise and creativity of JCDecaux’s local teams. This new contract ensures the consolidation of our leading position in the Chilean market and strengthens our determination to pursue our development in South America.”