Paris, January 14, 2010 - JCDecaux SA (Euronext Paris: DEC), the No.1 outdoor advertising company in Europe and in the Asia-Pacific region, No.2 worldwide in this industry, and No.1 in transport advertising, announces that its subsidiary JCDecaux Airport – the world leader in transport advertising has been awarded the advertising contract at Bordeaux Airport for an 8 year period. The contract was awarded following a competitive tender.
Handling a total of 3.3 million passengers in 2009, Bordeaux Airport is France’s fifth largest regional airport.
This contract will enable JCDecaux Airport to extend the scope of its advertising solutions and to secure their medium-term future. Innovative digital and experiential advertising networks will be installed as well as panels to promote retailers at the airport. The contract will include advertising space in Bordeaux’s new terminal that is set to open in the first half of 2010.
This is the first contract secured by JCDecaux Airport that provides a ‘carbon neutral’ offering: the voluntary offsetting of CO2 emissions related to the operation of the advertising structures. JCDecaux will also provide a ‘green electricity certificate’ to prove the use of renewable energy to power the advertising displays.
Isabelle Fourmentin, Executive Vice-President of JCDecaux Airport made the following statement: “We are delighted that Bordeaux Airport has chosen JCDecaux Airport once again. This contract will enable us to introduce digital, experiential and innovative networks that will further enhance advertisers’ ability to reach audiences and will make a significant contribution to our commitment to sustainable development.”