New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
Focus on
Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
Nescafé locks its love in Croatia
Nescafé has come up with a very interesting social media campaign. The brand partnered with Croatian advertising agency…
Outdoor is in
Sao Pãulo recycles in exchange of cell phone credit
Unilever Brazil and advertising agency JWT came together to launch an eco-friendly idea that will motivate people to…
Urban Radar
Public benches turned into pop-up cafes
Amsterdam-based BankjesCollectief ("Collective Benches") launched an original and innovative initiative on public space…
Outdoor is in
Sydney got milk?
Devondale, Australia’s number one dairy company partnered with marketing agency Maverick Marketing and Communications…
Outdoor is in
Air New Zealand truck hits the streets of San Francisco
To promote their new and fully equipped cabins on the San Francisco-Auckland route, Air New Zealand has devised a very…
Urban Radar
Electrifying Los Angeles highways
An eco-friendly innovation is coming to Los Angeles. Diesel trucks coming from the port to downtown L.A., bringing in…
Focus
Towards the future of transport stations
As part of the recent evolutions in the field of urban mobility, the daily commute is not considered anymore as just a…
Urban Radar
London's red phone boxes are turning "green"
The red telephone boxes in London are iconic but their use is decreasing in today’s modern world. With their "solar box…
Facts & Figures
An active commute makes people happy
Commuters with active travel modes are thought to benefit from a higher level of well-being, according to a new…
Urban Radar
Wirelessly charged red buses in London
London’s iconic double decker buses will become greener now starting next year.To reduce the carbon emissions in the…
Urban Radar
What do cities smell like?
Based on the fact that the sense of smell is both one of the most developed and most untapped one, British artist and…
Urban Radar
Open your eyes!
Dutch artist Daniel Disselkoen created "Cucalu", a mobile app that lets users play with their visual environment by…
Outdoor is in
"Tweet to Eat" London!
Pepsico’s Walker Crisps brought a creative campaign to London’s bus shelters by launching Twitter-powered vending…
Facts & Figures
World population to reach 11 billion by 2100
According to a study carried out by United Nations experts and published by Science, world population could grow from 7…
Facts & Figures
A shelter makes waiting shorter
A team of researchers from the University of Minnesota conducted a study analyzing the impact of bus stop amenities …
Outdoor is in
A 4D fashion show in NYC
Ralph Lauren brought an innovative idea to New York City fashion week. For the women’s spring/summer ‘15 runway show…
Urban Radar
Go swing in art!
An illuminated idea came up for Lawn on D, a Boston park opened a few weeks ago. The agency running the park, MCCA,…
Outdoor is in
Dance for Safety!
Smart has come up with a clever and entertaining way for pedestrians to wait for the walk signal: the dancing traffic…
Outdoor is in
The Apartment Climbing Wall
To promote the opening of a new store in Clermont-Ferrand, France, Ikea collaborated with French communication agency…
Focus
Summer in the city
Summer is often the occasion for urban dwellers to experience other lifestyles, as they're willing to enjoy longer and …
Facts & Figures
Australian and Canadian cities are the places to be!
The Economist intelligence unit recently published its latest “Global Liveability Ranking”, which covers 140 cities…
Facts & Figures
Facebook is the most popular mobile app in the US
According to a report published by comScore, Facebook is, by far, the most popular mobile app in the US, with 115.4…
Urban Radar
A separate lane for pedestrians using their cellphone
We recently mentioned on the blog a study showing that it’s nearly impossible to walk straight while sending a text…
Facts & Figures
Tesla to install 400 charging stations in China
American electric cars manufacturer Tesla Motors will partner with Chinese telecommunications operator China Unicom to…
Outdoor is in
The edible poster
Mr. Kipling, a British cake brand, came up with a tasty campaign outside a shopping mall in Westfield, London. The cake…
Outdoor is in
High Five Amsterdam and New York!
Dutch royal airline KLM and DDB group agency Eigen Fabrikaat came together to create a unique experience between…
Outdoor is in
The magic broom
To promote the fourth edition of Quebec Magic Festival, LG2 agency imagined an amusing campaign to surprise passers-by…
Urban Radar
Underground Oasis opens up in London
American shoe brand Vans launched its latest project in the famous Old Vic Tunnels, right under Waterloo Station in…
Urban Radar
The Bus Stop, literally
As part of the "TRANSIT - Creative Placemaking with Europe in Baltimore" initiative, launched by non-profit…
Outdoor is in
McDonald's now accepts money, cards and cans!
McDonald's brought to Sweden a creative way to promote sustainability. They collaborated with DDB Stockholm on a…
Urban Radar
An index in the street to find your way around
Iranian designer Mojtaba Raeisi created the prototype of a street furniture providing information about businesses and…
Focus
Towards the energy-efficient city
As sustainable development has become a major global issue, cities around the world are more and more willing to reduce…
Outdoor is in
A mysterious vending machine to reward physical activity
Nike recently managed to create a huge buzz on social networks by organizing a treasure hunt in downtown New York.The…
Facts & Figures
NFC transactions to reach 53.8 billion EUR by 2018
In its latest report dedicated to the mobile and online payment market, European think tank IDATE forecasts a…
Outdoor is in
The 3-D poster
To celebrate the 30th edition of the Malmö Festival, Stockholm-based creative agency Snask created a giant poster made…
Outdoor is in
A giant talking inflatable balloon
As part of the promotion of the forthcoming video game "Sunset Overdrive", Xbox teamed-up with Twofifteenmccann agency…