New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
The "Facebook-powered" vending machine
British confectionery brand Cadbury partnered with Red Agency to set-up the "Joy Generator" in Sydney, a vending…
Outdoor is in
A giant scoreboard made of cars' LED headlights
Audi found an original and impacting way to display World Cup scores in real time.It set-up on the Brooklyn waterfront…
Outdoor is in
Restoring damaged signs with Scrabble letters
American toys and games manufacturing company Mattel partnered with Spanish agency Lola to launch, in Madrid, a…
Outdoor is in
A vending machine turned into a tiny football field
Here is another campaign testing people's football skills, after the one organized by Pepsi a few weeks ago. To…
Outdoor is in
The LEGO bus shelter
As part of the "Year of the Bus" organized in London, a bus shelter entirely made of LEGO bricks was set-up along…
Outdoor is in
Using a Kit Kat as a train ticket
As part of campaign aiming at reviving tourism in the region that was devastated by the 2011 earthquake and tsunami,…
Outdoor is in
Hijacking Banksy
This might be considered as a sacrilege by street-art fanatics... German agency Grey was commissioned by online shoe…
Outdoor is in
Queuing up for a free snack
Following the "How far would you go..." trend, Australian snacks brand Fantastic Delites partnered with Clemenger BBDO…
Outdoor is in
This ad only appears when it rains
To promote the Philippines as a touristic destination, Cebu Pacific airline company partnered with Ogilvy & Mathers…
Outdoor is in
An interactive vending machine rewarding talented football players
As the 2014 football World Cup is about to begin in Brazil, Pepsi UK created an interactive vending machine inviting…
Outdoor is in
Making donations easy and concrete
The "Social Swipe" is an interactive poster set-up by German agency Kolle-Rebe at Hamburg International Airport,…
Outdoor is in
Cisco unveils its connected billboard
To promote its position as one of the world's leaders in the "Internet of Everything" (IoE), Cisco set-up, on a highway…