New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
Air New Zealand truck hits the streets of San Francisco
To promote their new and fully equipped cabins on the San Francisco-Auckland route, Air New Zealand has devised a very…
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"Tweet to Eat" London!
Pepsico’s Walker Crisps brought a creative campaign to London’s bus shelters by launching Twitter-powered vending…
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A 4D fashion show in NYC
Ralph Lauren brought an innovative idea to New York City fashion week. For the women’s spring/summer ‘15 runway show…
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Dance for Safety!
Smart has come up with a clever and entertaining way for pedestrians to wait for the walk signal: the dancing traffic…
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The Apartment Climbing Wall
To promote the opening of a new store in Clermont-Ferrand, France, Ikea collaborated with French communication agency…
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The edible poster
Mr. Kipling, a British cake brand, came up with a tasty campaign outside a shopping mall in Westfield, London. The cake…
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High Five Amsterdam and New York!
Dutch royal airline KLM and DDB group agency Eigen Fabrikaat came together to create a unique experience between…
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The magic broom
To promote the fourth edition of Quebec Magic Festival, LG2 agency imagined an amusing campaign to surprise passers-by…
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McDonald's now accepts money, cards and cans!
McDonald's brought to Sweden a creative way to promote sustainability. They collaborated with DDB Stockholm on a…
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A mysterious vending machine to reward physical activity
Nike recently managed to create a huge buzz on social networks by organizing a treasure hunt in downtown New York.The…
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The 3-D poster
To celebrate the 30th edition of the Malmö Festival, Stockholm-based creative agency Snask created a giant poster made…
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A giant talking inflatable balloon
As part of the promotion of the forthcoming video game "Sunset Overdrive", Xbox teamed-up with Twofifteenmccann agency…