New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
Vote with your cigarette litter!
Willing to reduce the quantity of cigarette butts thrown in the streets of London, British environmental charity Hubbub…
Outdoor is in
Hidden coffee machines bring people together
To make the daily walk to the workplace a little more fun, Nescafé created an original advertising campaign bringing…
Outdoor is in
The street becomes your sport field
Powerade and Ogilvy & Mather Berlin launched an innovative advertising campaign called “Workout billboards” in three
Outdoor is in
When Fiat helps you to park your car
Fiat recently imagined an original advertising campaign in Frankfurt to present its latest Fiat 500. The company…
Outdoor is in
What do Paris, Brussels and Amsterdam sound like?
The train company Thalys launched an original and amusing advertising campaign called “The sounds of the city”. They…
Outdoor is in
A billboard made of wet clothes
LG Electronics Australia teamed-up with GPY&R agency to showcase the ultra large capacity of its latest washing mach
Outdoor is in
The "ant-sized" billboard
In order to promote the forthcoming superhero film "Ant-Man", Marvel launched an "ant-sized" campaign in several…
Outdoor is in
Rain-activated street art
Seattle is said to be a gloomy city when it's raining.Willing to brighten people's day when the weather is bad, local…
Outdoor is in
The snow graffiti
In order to promote Mexico as a destination in the US, the Mexico Tourism Board and Lapiz agency came up with an…
Outdoor is in
Subaru helps Montrealers shovel the snow off their car
Japanese automaker Subaru partnered with Canadian agency Rinaldi to promote its all-wheel drive models in the middle of…
Outdoor is in
A bright idea
McDonald's and Canadian communication agency Cossette came up with an original and "bright" campaign using the movement…
Outdoor is in
The mini poster
Last year, Smart made a clever use of space for one of its campaigns and used the narrow side of a billboard to…