New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
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Shop like a Jedi using the Kinect technology
In Romania, the retailer Carrefour offered a powerful shopping experience for all Star Wars fans: obtaining the Force…
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Ikea lights up the Champs-Elysees with green energy
Thousands of lights usually illuminate the famous Parisian avenue at Christmas time. But are these Christmas lights…
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Turning Madrid into a giant Star Wars exhibition
The release of the new Star Wars movie (The Force Awakens) was the occasion for a massive multimedia campaign all over…
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“Fare Free Monday” in London Transit for Apple Pay Users
In 2014, Transport for London gave users the possibility to pay their ticket via contactless cards or devices…
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Watch your favorite TV show while waiting for the bus
Waiting at a bus stop can be long and boring when you have nothing to do. Canal Play decided to fight this boredom with…
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Taxis turn green for COP21
From the 4th to 10th of December, three green cabs covered with turf will travel through Paris and offer free rides to…
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Muji plans to sell pop-up affordable homes
The Japanese retail chain, better known for its household supplies, wants to go further by selling affordable pop-up…
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Books as subway tickets to promote reading
In Brazil, people only read an average of about two books a year. Sad statement. To promote reading, book publisher L…
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Your Christmas Tree takes a ride with Uber
Hohoho. Christmas is coming, and every year you face the same struggle : how to carry this huge Christmas tree up to…
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A DIY poster made of bike locks
Dutch bicycle locks manufacturer Axa Stenman and TBWA-Neboko agency came up with a clever campaign in Amsterdam to…
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An edible billboard
Natural Balance Foods partnered with Total Media agency to promote its fruit and cereal bars Nākd in an innovative and…
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Fancy a Mad Max ride?
As part of the promotion of the Mad Max video game, which was inspired by the recent Mad Max: Fury Road film, Warner…