New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
Take a selfie with Lego
As Lego just opened a flagship store under the new Canopy of the Forum des Halles in Paris, the brand promoted this new…
Outdoor is in
The billboard you can conduct
Hungary has a great musical history, but young people tend to desert classical music concerts.Hungarian Telekom and the…
Outdoor is in
Using abandoned cars to raise awareness about abandoned pets
Everyone loves pets. Unfortunately, 3,000 pets are abandoned each year in Dubai.The non-profit animal rescue 38 Smiles…
Outdoor is in
Puerto Rico defrosts Chicago with branded salt pots
Chicago is currently living a very cold and snowy winter. In order to attract new visitors from the “Windy City”,…
Outdoor is in
Reebok makes you run to win a free pair of sneakers
As we mentioned in a previous Focus, urban running is growing more and more popular, and sports brands were quick to…
Outdoor is in
Quaker offers you free breakfast with this pop-up vending machine
No time for breakfast this morning? Quaker knows breakfast is the most important meal of the day, and decided to bring…
Outdoor is in
Train for the Euro 2016 with connected football tables in French train stations
Following the success of its public pianos, French railway company SNCF recently announced the installation of football…
Outdoor is in
Phone boxes in Brussels to reassure potential visitors
In November 2015, Brussels lived a four-day lockdown due to risks of terrorist attacks. Since then, the city’s…
Outdoor is in
Using balloons to help drivers save time and fuel
Parking lots are often a nightmare for drivers, wasting a great amount of time and fuel looking for a parking space…
Outdoor is in
Swap your unwanted gifts for sweets in this pop-up Skittle store
Christmas gifts can be a bit disappointing sometimes. But instead of selling your unwanted gifts, here is a more…
Outdoor is in
Get your sunscreen at the bus stop
It may be winter in Europe, but it is definitely hot summer in Australia. A period of prolonged exposure to the sun…
Outdoor is in
Redbull transforms a Spanish Church into a Skate Park
In Asturias, the church of Santa Barbara in Llanera was abandoned for years. Red Bull, the energy drink brand that…