New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
Focus on
Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
Who said a bathroom should be just a loo?
During this 2012 edition of famous furniture design event “salone internazionale del mobile” in Milan, Italy. Ikea set…
Outdoor is in
Everyone will know this year’s “It color”’s name
A partnership between cosmetic store Sephora and Pantone (the reference of color identification for a high number of…
Outdoor is in
Spring starts when the bikes start to melt…
How to celebrate both the end of a difficult winter and the beginning of warmer days?Take an ice cube that will melt,…
Outdoor is in
"Make With a Red Stripe”: how to promote beer? An everyday challenge
Jamaïcan beer brand Red Stripe set up an art project called “Make with a Red Stripe”.This is a new ambient project…
Outdoor is in
Flashmobs are still useful : Tic Tac knows it
Tic Tac wanted to create an outdoor campaign that conveys a very simple but universal message: bad breath is annoying…
Outdoor is in
What would You do for a free laptop?
Thinking that winning a notebook could be something people highly crave for, Intel set up a number of installations…
Outdoor is in
Say Cheese !
How could the brand Oral B possibly promote its electric toothbrush and demonstrate that even if your teeth seem…
Outdoor is in
Financial interactive wall
Infographics available to everyone? Maybe that is the bet of world-famous newspaper, The Financial Times.In their…
Outdoor is in
Angry birds in space : from theory to practice
How to make advertising really spectacular when you are T-Mobile, one of the biggest phone operators in the USA?Well,…
Outdoor is in
Mercedes-Benz ”launches” a stunning invisible car in Germany
Mercedes-Benz draws attention on its innovative F-Cell car, a hybrid model boasting zero gas emissions.Unlike what has…
Outdoor is in
Panasonic creates an ephemeral organic garden in Paris - La Défense
To support the launch of innovative fridge-freezers prolonging freshness of fruits and vegetables and reducing vitamin…
Outdoor is in
Axa Bank brings hope to a weeping house in Belgium
To make prospects and clients pay attention to its loaning services, Axa launched a playful and charismatic animated…