New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
Experiencing teleportation from Lyon to Brussels…
To promote its new high-speed line linking Lyon to Brussels, French national railway company SNCF has imagined a device…
Outdoor is in
An Asian floating market in London
To introduce its new collection, Ikea transformed London’s Regent’s Canal into a traditional Asian floating market,…
Outdoor is in
Walking on a QR code made of stone
In order to provide tourist information combining modernity and tradition, Turismo de Portugal has placed in a square…
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Samsung experiments its new gesture control system in Madrid’s streets
Following the launch of the world famous video game Angry Birds on Samsung Smart TV, the Korean brand has transformed…
Outdoor is in
Audi takes businessmen back to childhood
Audi has set up in Toronto’s financial district an outdoor installation composed of a slot car track and scaled-down…
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Phone booths are the ultimate canvas for unbridled creativity
Part of an integration process in Brazil, Spanish group Telefonica has decided to rebrand all its Brazilian products…
Outdoor is in
Mega presence, mini appearance
Going around the rules prohibiting advertising inside the Olympic Games Stadium, the BMW-Mini Cooper team designed…
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Technology enhanced silhouettes testifying that donations can save lives
Goodwill, one of the leading charities in Colorado (US), owning neighborhood thrift stores and developing dedicated…
Outdoor is in
Collaboration to unveil the “big picture”
Red Bull set up an almost empty billboard in Broadway Market (London), a neighborhood characterized by a curious and…
Outdoor is in
Homecenter Sodimac turns a bus shelter into a heating post to promote its home improvement products
Chileans waiting for a bus have been offered to warm up thanks to their smartphone.When they scanned the QR code…
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Eastern Europe airlines develop digital Skype Station to show off innovation
Tallinn International Airport in Estonia, along with 10 other locations, is testing AdTech’s Skype Station, a service…
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Flashmobs are still “in” to attract attention and trigger involvement
In a context of economic difficulties, Mallorca Football Club has been having a hard time recruiting young people.In…