New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
Disney takes us back to the 80s
To celebrate the release of the film “Wreck-It Ralph” in the UK, Disney transformed a portion of East London’s well…
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Microsoft makes shopping more entertaining
To promote the launch of its new Windows 8 operating system, Microsoft installed a giant slide in the Bluewater…
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Sewer holes transformed into radio speakers
The Zurich International Radio Festival found an original way to welcome the Australian radio Kiss FM in Switzerland.In…
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When technology revives the magic of Christmas
For Christmas Cartier set up a special interactive display in its 5th Avenue storefront in New York City.This…
Outdoor is in
Finding music in the clouds… literally
In 2010 Air France launched an onboard music service allowing passengers to create their own playlists from a catalogue…
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An UFO flying over London
To celebrate the release of the new Halo 4 video game on its Xbox 360 console, Microsoft organized a special operation…
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BMW opens a “Window into the near future”
To launch the BMW “i Born Electric Tour”, the German brand set up, on New York’s Sixth Avenue, a giant screen allowing…
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A building façade turned into a playing field
To promote the “I love techno” Festival organized in Ghent, Belgium, one of the building façades of the city was used…
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Re-imagining the “Before and After” effect
In order to demonstrate the hydrating effects of its new skin care line, cosmetic products company Burt’s Bees imagined…
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An interactive billboard made of plastic tubes
In order to illustrate its promise to revive clothes’ colors, laundry detergent brand Woolite set up an interactive low…
Outdoor is in
Lunch can be fun too!
Based on the observation that Brits spend less and less time for their lunch breaks, New York Bakery Co set up in…
Outdoor is in
A giant outdoor installation to celebrate the aesthetics of movement
To celebrate the release of the new Air Jordan CP3.VI sneakers, Nike organized a giant outdoor art installation in…