New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
Keep Cool!
Willing to illustrate in an entertaining way its slogan "Never lose your cool!", Lipton Ice Tea set up a temperature…
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Mirror Mirror...
Japanese clothing company United Arrows recently installed in one of its store windows in Tokyo, half mannequin, half…
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The "magic" billboard that turns air humidity into drinkable water
Whereas Lima's atmospheric humidity reaches 98%, Peru's capital city faces a dramatic lack of precipitations.The…
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A giant snowball fight to take people back to childhood
To celebrate the 40th birthday of its famous "Norwegian Formula" hand cream, American cosmetics brand Neutrogena…
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Woolly pavements!
To promote the eco-friendly dimension of its Prius Plug-In Hybrid vehicles, Toyota teamed with the London-based "urban…
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China likes records: The world's largest human QR code
2,000 employees, 2,000 umbrellas and a good sense of coordination: that's what it takes to create the largest human QR…
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"Chewing" street art...
South-African bubblegum brand Chappies became popular in the 40s with the "Did you know? facts" printed on its wrappers…
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Have a break... disconnect!
In our hyper-connected cities, taking a break can also mean disconnecting from all our devices.Based on this…
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Your own blizzard on demand
Controlling the weather has always been one of mankind's wildest dreams. The magic of Christmas made it possible for…
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Invisible street art for night owls
As nightlife is an important part of its brand identity, Smirnoff launched in São-Paulo a campaign called “Creatures of…
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How far would you go for…
Australian company Fantastic Delites has led several entertaining operations in the past months around the theme “how…
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The Trevi Fountain revisited
Every year since 1968, Sony holds a Christmas charity program called “Ai no Izumi” (“Fountain of love”).Inspired by the…