New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
Focus on
Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
The padded street
After the campaign in Copenhagen spotted a few weeks ago on Mobility&Trends, here is another initiative aiming at…
Outdoor is in
A giant trap to catch insects
To illustrate the efficiency of its insecticide spray in the open air, Italian brand Orphea launched an ambient…
Outdoor is in
Bored to wait for the bus? Press the button!
To make bus waiting more fun, beverage brand Vitamin Water and JCDecaux set up in a bus shelter in Chicago an…
Outdoor is in
Connected benches to promote mobile-working solutions
To promote its cloud computing software Office 365, Microsoft teamed up with UM London, Ministry of Experience and…
Outdoor is in
A 3-D hologram to promote Nike's new running shoe
To introduce its new running shoe, the Free 5.0, and showcase the model's extreme flexibility, Nike teamed up with…
Outdoor is in
Colorful bicycles invading the streets of Auckland
As part of the "Designday" organized in Auckland (New Zealand) by Urbis Magazine, a giant outdoor installation composed…
Outdoor is in
Living Rembrandt
To celebrate its reopening after a 10 year renovation program and to announce a free entrance day, Amsterdam's…
Outdoor is in
Tiny blocks-made animals in the streets
Japanese brand Nanoblocks produces a line of tiny building blocks that appear to be a miniaturized version of Lego. To…
Outdoor is in
An action movie down the street!
To promote the release of the film "A Good Day to Die Hard", 20th Century Fox teamed up with JCDecaux Norway to create…
Outdoor is in
A billboard used as a Wi-Fi hotspot
In order to promote its films in a new way and target young urban moviegoers, South Korean distributor CJ Entertainment…
Outdoor is in
Use your head, wear a helmet!
American bike helmets design company Nutcase recently launched an ambient marketing campaign in the streets of…
Outdoor is in
A terrifying sea creature to promote Vancouver Aquarium
Vancouver Aquarium used street furniture in an unexpected way to promote its latest exhibition "Luminescence",…