New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
Ever wanted to be a DJ?
To promote the launch of its DJ mixing mobile app, Danish headphones manufacturer Urbanears designed an interactive…
Outdoor is in
Death to the weeds!
New Zealand garden care products company Kiwicare used a billboard located on a busy road in Auckland to promote its…
Outdoor is in
Behind the ivy leaves...
Entertainment company Live Nation teamed up with JCDecaux North America in order to create a buzz around rock band…
Outdoor is in
Wake up!
To promote its coffee, Dutch brand Douwe Egberts tried to target people really needing to drink a cup of the hot…
Outdoor is in
The moon turned into a slice of lime
Mexican beer brand Corona made a smart use of the moon's trajectory for a special event that took place in New York a…
Outdoor is in
The Lego maps
Lego seems to be an inexhaustible source of inspiration for out of home campaigns.As part of the celebrations of London…
Outdoor is in
IKEA LEDshell
To promote its new range of LED lights, IKEA partnered with JCDecaux Austria to showcase its product in a billboard in…
Outdoor is in
Bless you!
Canadian ad agency LG2 found a simple way to attract passers-by's attention in the streets of Montreal in order to…
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When NFC makes donation more concrete
In order to encourage donation and make it more concrete, the United Nations World Food Program and German ad agency…
Outdoor is in
The smart functional billboard
To promote its online platform People for Smarter Cities, IBM teamed up with Ogilvy & Mather France to set up in…
Outdoor is in
Only the true fans deserve it...
To promote the Billboard Brasil music magazine and target its audience in the most efficient way, a “fan check machine”…
Outdoor is in
The tidal billboard
After the streetlight transformed into a giant anglerfish, Vancouver Aquarium is back with a new ambient marketing…