New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
Can you run as fast as a champion?
As part of the events organized this year around the New York City Marathon, Japanese sports equipment company Asics…
Outdoor is in
XL items to promote Microsoft products
The use of giant objects in outdoor campaigns is decidedly very trendy. We recently mentioned in our blog Burger King's…
Outdoor is in
Make-up on the move
French cosmetics brand L'Oréal Paris just set-up their "Intelligent Colour Experience" in the New York subway, a smart…
Outdoor is in
Floating lottery balls down the Thames
To celebrate the launch of a new formula, the British National Lottery created six giant Lotto balls that were…
Outdoor is in
A connected Scrabble to entertain British commuters
Willing to promote its world-famous "Scrabble" game, Mattel teamed-up with JCDecaux UK to entertain London commuters at…
Outdoor is in
A disaster film down the street!
In order to promote its new product "Protect your life", insurance company Europ Assistance teamed up withM&C Saatch
Outdoor is in
Giant French fries
As part of the promotion of its new lower-fat French fries, Burger King launched an ambient marketing campaign in New…
Outdoor is in
Infinitely small prices
To promote a range of special offers, French national railway company SNCF took its passengers to the world of…
Outdoor is in
Instagram in real life
To promote its new range of polarized colour lenses, sun glasses brand Ray-Ban and DDB Belgium launched an ambient…
Outdoor is in
Shoe under construction
To promote the launch of its new "Free Flyknit" model in China, Nike teamed up with Wieden+Kennedy agency to organize a…
Outdoor is in
The personalized billboard
As part of the worldwide campaign "Share a Coke" promoting its new series of personalized bottles and cans, Coco-Cola…
Outdoor is in
Holding hands!
Here is a new example of an innovative outdoor campaign using a vending machine. Willing to illustrate its slogan "Dare…