New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
A clever use of space
How to optimize the use of a limited space? To promote its "Small spaces solutions", Ikea teamed-up with Thjnk agency…
Outdoor is in
Will you resist the temptation?
In order to promote the release of the book "Marilyn: Intimate Exposures", German publishing company Edel Books teamed…
Outdoor is in
This billboard lets you watch a potato turn into French fries!
As part of a campaign to promote the freshness of its products, McDonald's Switzerland and TBWA agency set-up a…
Outdoor is in
The Sky's the limit?
A year after this mysterious UFO was seen flying over the British capital to promote a Microsoft Xbox game, London's…
Outdoor is in
Billboard on fire!
Double Grill&Bar, a steakhouse located in Yekaterinburg (Russia), found a spectacular way to promote its grilled foo
Outdoor is in
On-demand wrapping-paper in a billboard
As part of a special Christmas campaign, Coca-Cola partnered with creative agency Duval Guillaume Modem to install…
Outdoor is in
A rodeo on your desk
To promote its vitamin tablets and effervescent drinks, Berocca set-up an installation in downtown Buenos-Aires…
Outdoor is in
Takeaway flowers
Calgary-based florist Anne Paterson's Flowers found a simple way to promote its store thanks to a smart "do-it-yourself…
Outdoor is in
A piece of Paris in the Montreal subway
To promote Paris as a destination, Air France partnered with Canadian advertising agency Bleublancrouge to set-up a…
Outdoor is in
30 squats for a free ride
As part of a campaign launched by the Russian Olympic Committee to promote the 2014 Sochi Winter Olympics, a special…
Outdoor is in
A rolling billboard to fight excess weight
Mexico is the country with the highest proportion of overweight people in the world.In order to encourage Mexicans to…
Outdoor is in
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