New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
An outdoor raffle to win free airline tickets
To promote the launch of its special fares, Air France teamed-up with Verywell agency to organize an outdoor game…
Outdoor is in
The playable poster
German beer brand Beck's partnered with Shine and Novalia agencies to create an interactive "music poster" that was set…
Outdoor is in
The air-purifying billboard
Last year, we mentioned this “magic” billboard created by the University of Engineering and Technology in Lima (Peru)…
Outdoor is in
The Mini Kiosk
To illustrate its tagline, "It's the little things in life that make us happy" and promote its mini 0.15-liter cans,…
Outdoor is in
The narrow side of a billboard turned into an ad space
In order to illustrate the benefits of driving small vehicles in cities when it comes to parking, Smart teamed-up with…
Outdoor is in
An Ikea lounge in the Tokyo subway
After having redecorated a bus shelter, a subway station, advertising panels and an airport lounge in Paris, Ikea…
Outdoor is in
Wild animals in the city...
As Paris Zoo just re-opened after a 6-year renovation program, Ubi Bene agency imagined a striking campaign to…
Outdoor is in
A supernatural experience in the daily commute
To make commuting more entertaining, Pepsi set-up in a busy bus shelter in downtown London a special display equipped…
Outdoor is in
Something new from something old
To promote its products and its capability to make homes look nicer, German Do-It-Yourself retailer OBI launched a…
Outdoor is in
Takeaway summer accessories
As summer is slowly ending in the Southern Hemisphere, New Zealand soft drink brand L&P launched a campaign called …
Outdoor is in
The hair-blowing ad
To introduce its new range of hair products and illustrate its tagline "Make your hair come alive", Swedish pharmacy…
Outdoor is in
A fake subway entrance made of Lego bricks
As part of the promotion of "The Lego Movie", a fake subway entrance made of 190,000 bricks was set-up in downtown…